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SURVEY _
May 26, 2021

Product Hopping

How it Could Work

The Affordable Prescriptions for Patients Act of 2019 (S. 1416) aims to lower prescription drug costs by limiting anticompetitive behavior from large brand name drug manufacturers. The bill includes proposals to prevent manufacturers from using two well-known gaming tactics: (1) product hopping, through both hard and soft switches; and (2) biologic product patent thickets. The experts’ opinions below focus only on Sec. 2 of S.1416, which aims to prevent product hopping.

Product hopping can occur through either a hard switch or a soft switch by the manufacturer. A hard switch occurs when the brand manufacturer of the reference drug removes their product from the FDA’s approved drug list and introduces a new, follow-on medication right after being alerted of a generic ANDA application. A soft switch occurs when brand manufacturers impede the generic manufacturer, so that they are given more time to market and sell their next, follow-on drug. In both instances, the brand manufacturer will have patients switched over to the new, follow-on medication before generics for the reference product are released.

Sec. 2 of the Affordable Prescriptions for Patients Act of 2019 seeks to limit product hopping, through both hard and soft switches, by enabling the Federal Trade Commission (FTC) to prohibit such anticompetitive behavior. The FTC may deny large brand manufacturers attempt to remove drugs listed on the FDA’s approved drug list, when done between notification of generic product application and 180 days after the product has been on the market. Brand manufacturers may still fight the allegations in court, if they are able to prove that their actions were justified for the safety and best health outcomes for patients and not solely intended to restrict generic competition.

What Experts Think

The expert panel agreed that this policy would reduce drug spending but were split on if it would be a minimal or moderate reduction. The majority of the experts felt drug list prices would not be affected by this policy, but unanimously agreed it would moderately decrease drug net prices. While most of the experts opined that there would be a moderate increase in drug access across all patient groups, Medicaid and rare disease patients’ access would not be affected.  

The panel was spilt on if this policy advances drug spending policy, buy a slight majority felt it would moderately advance drug spending policy. Experts unanimously agreed that the precedent-setting value of the policy is a strength. Other strengths highlighted include the size of the affected patient population and the evidence to support the legislation. Experts were split if the ability for the policy to be effectively implemented would be a weakness of the policy or if it remains unknown.

How likely would this policy be to reduce drug spending?
Would Increase Drug Spending
Would Not Affect Drug Spending
Would Minimally Reduce Drug Spending
Would Moderately Reduce Drug Spending
Would Significantly Reduce Drug Spending
Would Substantially Reduce Drug Spending
How likely would this policy be to reduce drug prices?
Would Significantly Increase Drug Prices
Would Moderately Increase Drug Prices
Would Not Affect Drug Prices
Would Moderately Decrease Drug Prices
Would Significantly Decrease Drug Prices
List Prices
Net Prices
How likely would this policy be to reduce drug prices?
Would Significantly Reduce Drug Access
Would Moderately Reduce Drug Access
Would Not Affect Drug Access
Would Moderately Increase Drug Access
Would Significantly Increase Drug Access
Medicare
Medicaid
Privately-Insured
Uninsured
Rare Disease
Large Patient Groups
How significant is this policy in the evolution of US drug spending policy?
Does Not Advance Drug Spending Policy
Minimally Advances Drug Spending Policy
Moderately Advances Drug Spending Policy
Significantly Advances Drug Spending Policy
Ground-Breaking Shift in Drug Spending Policy
What are the strengths and weaknesses of this policy?
Weakness
Unknown
Strength
Implementability
Size of Affected Population
Evidence Base in Support of Policy
Precedent-Setting Value
Magnitude of Drug Spending Impact
What are the information gaps that affect your analysis of the policy’s impact?
Not Important
A Little Important
Somewhat Important
Very Important
Possible unintended consequences that could discourage product improvements
The impact on future innovation
The policy only addresses product hopping, a relatively minimally used gaming tactic, but manufacturers may still abuse other strategies
The clinical factors are not sufficiently defined
If manufacturers are able to justify their conduct, it may weaken the effect of litigation
To what extent will rulings depend on a comparison of the safety, effectiveness, and tolerability of the follow-on drug relative to the original, reference listed drug
The aggressiveness of the FTC
There are no additional resources allocated for the FTC to pursue such action

Considerations for Policymakers

Experts highlighted many considerations for policymakers. The most important considerations that were mentioned are the absence of additional resources for the FTC to enforce the policy, the aggressiveness of the FTC to effectively curb anticompetitive behavior, and that product hopping is a relatively minimally used gaming tactic, so manufacturers will be able to continue engaging in other anticompetitive behavior. Additional concerns that should be considered are that the policy could have unintended consequences that discourage genuine product improvements, the policy also does not clearly define clinical factors, and that if manufacturers are able to justify their conduct, it may weaken the effect of litigation. Finally, it is unclear to what extent the rulings will depend on a comparison of the safety, effectiveness, and tolerability of the follow-on drug relative to the original, reference listed drug.